OVERVIEW
Datago Technology is an AI-driven FinTech startup specializing in Chinese text data analytics for capital markets in Mainland China and Hong Kong. By processing massive datasets from news, financial reports, and social media, they provide institutional clients with structured, quantitative insights to mitigate risk and enhance market returns.
TIMELINE
April 2021 - May 2021
MY ROLE
Lead UX/UI Designer
TOOLS USED
Figma, Illustrator
Fixing the Brand & User Experience
When I looked at Datago's existing marketing site, it suffered from a few major issues: the text was hard to read, the layout felt monotonous, and it didn't reflect the cutting-edge tech they were actually building. It also lacked consistency when flipping between the English and Mandarin versions. I proposed and led a complete redesign to make the site look modern, approachable, and trustworthy for our B2B clients.
- Designing for Two Languages:
I built a clear grid system that allowed the layout to scale perfectly, whether the user was reading in English or Mandarin. - Making Jargon Easy to Understand:
Because our product relied heavily on FinTech jargon, I designed custom icons and illustrations to explain complex AI and NLP services visually to decision-makers. - Cleaning Up the Flow:
I audited the existing pages and ruthlessly cut out unnecessary text—especially on the Contact page—making it much easier for potential clients to actually get in touch with us.
Homepage
Homepage (Old)
Homepage (New)
Services
Services Page (Old)
Services Page (New)
Database
Database Page (Old)
Database Page (New)
About Us
About Us Page (Old)
About Us Page (New)
Contact Us
Contact Us Page (Old)
Contact Us Page (New)
Terms & Conditions
Terms Page (Old)
Terms Page (New)
Mobile
Building a Reusable System
To make sure the site was easy for developers to build and for the marketing team to maintain, I handed over a fully clickable Figma prototype backed by a clean style guide.
- Accessible Colors:
I stuck to the core logo colors but tweaked the highlight shades to make sure everything easily passed modern accessibility contrast checkers. - Component Library:
I standardized our typography and built reusable pieces (like nav bars, cards, and buttons) so the team could quickly spin up new pages in the future without breaking the design.
Components
Icons & Logo
Colors
Typography
Reflections & What's Next
This was my final project before moving on from Datago, and I really wanted to leave them with a strong digital foundation to grow on.
While the new site gave the company a much-needed facelift, I didn't want to just hand over a Figma file and walk away. I left the leadership team with a roadmap for what to build next: detailed client case studies and interactive data snippets. Giving potential clients a way to actually see the data analytics in action is the best way to prove the product's value, and I wanted to make sure they knew exactly how to take the site to the next level.