Jimmy Esteban

EdTech Platform (NDA)

One continuous engagement, three connected chapters.

This covers three phases of the same EdTech platform at MeeOpp: shipping product initiatives for primary and secondary students, then building a focused experience for a new university-student audience, then a full clean-slate platform redesign once the original foundation could no longer scale.

This entire engagement is under NDA — details obscured accordingly. See each phase for specifics.
• Highlights

Three Phases, One Engagement

August 2023 – Present

UI/UX Designer → UX Engineer

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Years, Continuous

One ongoing engagement spanning three connected phases, from targeted product initiatives to a full platform rebuild.

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User Roles Designed For

Student, Teacher, Tutor, Admin, and Parent experiences across the full platform.

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Features Shipped

Across Phase 1 alone, spanning student, teacher, tutor, and admin experiences.

Phase 1
EdTech Product Initiatives (NDA)
August 2023 – Present
EdTech Product Initiatives (NDA)
UI/UX Designer
Users covered
StudentTeacherTutorAdmin

UI/UX Designer on an EdTech product — 100+ features shipped across student, teacher, tutor, and admin experiences for primary and secondary students.

Why the next phase happened

As the platform grew beyond primary and secondary students to reach university students too, this design (built around a younger audience) couldn't accommodate what an older, more independent learner actually needed. That gap is what Phase 2 was built to close.

Phase 2
University Student Experience (NDA)
Q4 2024 – Q2 2025
University Student Experience (NDA)
UI/UX Designer
Users covered
Student

Built specifically for a new university-student audience the original design couldn't accommodate. Ran two pilots with a university partner: a small, high-touch language and culture program, and a large-scale engagement experiment inside a real lecture course.

Why the next phase happened

At the same time, the original platform's foundation from Phase 1 was full of hard coded logic that made it difficult to scale further. Rather than patch it again, the decision was made to rebuild from scratch, unifying every role (and adding parents for the first time) into one consistent platform.